Elevate Your Brand with Sports Sponsorships
At Marshall Advertising, we dive deep into your brand, your audience, and your goals to craft sponsorship strategies that are as unique as they are effective. Our team of experts brings 250 years of combined experience to the table – which means we know how to navigate the ever-changing landscape of fan engagement.
Marshall's Proven Success
When it comes to sports sponsorships, we aim for maximum impact and effectiveness. Just ask our client, Amalie Motor Oil. We helped them secure the naming rights to the Tampa Bay Lightning’s arena, now proudly known as Amalie Arena. This landmark deal put their brand in the spotlight for millions of hockey fans and cemented their status as a major player in the sports world.
Sponsorship Strategies for Every Objective
There’s no one-size-fits-all approach to sports sponsorships. That’s why we offer a full range of partnership opportunities to match your brand’s unique goals and budget:
- Naming Rights: Put your brand front and center with iconic venue naming deals
- Event Sponsorships: Connect with fans through unforgettable experiences at marquee events
- Team Sponsorships: Align your brand with the passion and loyalty of dedicated fan bases
- Venue Sponsorships: Showcase your message across high-traffic stadiums and arenas
- Player Sponsorships: Tap into the star power of elite athletes and influencers
Why Sports Sponsorships Work
Sports sponsorships are more than just branding opportunities—they’re a way to connect with passionate audiences. By aligning your brand with local and national teams, leagues, or sporting events, you can:
- Build trust and brand recognition with a loyal fan base.
- Showcase your brand in a highly engaging, memorable environment.
- Strengthen community ties through partnerships that resonate locally.
From stadium signage to media placements, sports sponsorships provide valuable exposure and a strategic avenue to grow your brand.
Our Approach to Sports Sponsorships
At Marshall Advertising, we combine decades of experience with a deep understanding of what drives fan engagement. Our in-house team handles every step of the process, including:
- Identifying opportunities that align with your brand values and audience.
- Negotiating contracts and ensuring you get the most value for your investment.
- Executing media placements across TV, digital, and out-of-home platforms.
- Tracking campaign performance to maximize ROI.
Whether you’re looking to increase visibility at professional-level games or make an impact in regional college sports, we can craft a strategy tailored to your goals.
Ready to Connect and Engage Your Audience?
Contact us today to see how sports sponsorships can drive growth and deliver ROI for your business.
Frequently Asked Questions
Let Us Help You Navigate Your Sports Sponsorship Journey
When pitching for sports sponsorship, it’s crucial to demonstrate how the partnership will benefit both the brand and the sports property. Here are some of the steps we take at Marshall Advertising:
- Research the brand: Understand the brand’s target audience, marketing objectives, and values to ensure the sponsorship aligns with their goals.
- Highlight the benefits: Clearly articulate how the sponsorship will help the brand reach its target audience, increase brand awareness, and drive sales or engagement.
- Showcase the property’s value: Provide data on the sports property’s fan base, media reach, and engagement levels to demonstrate its value as a marketing platform.
- Propose activation ideas: Present creative ways to activate the sponsorship, such as on-site experiences, social media campaigns, or exclusive content, to maximize the brand’s exposure and engagement.
- Offer measurement and reporting: Include a plan for tracking and measuring the sponsorship’s performance, using key metrics like brand awareness, fan engagement, and sales impact.
There are several types of sports sponsorships, each offering unique opportunities for brands to engage with fans and achieve their marketing goals:
- Team sponsorships: Partnering with a specific sports team, which may include jersey branding, stadium signage, or exclusive promotional rights.
- Event sponsorships: Supporting a specific sports event, such as a tournament, race, or championship, through on-site branding, fan experiences, and media exposure.
- Athlete endorsements: Collaborating with individual athletes to promote products, services, or brand messages through advertising, social media, or personal appearances.
- Venue or facility sponsorships: Securing naming rights or exclusive branding opportunities at a sports stadium, arena, or training facility.
- Media sponsorships: Partnering with sports broadcasters or digital platforms to reach fans through sponsored content, ad placements, or branded segments.
A wide range of companies can benefit from sports sponsorships, depending on their target audience and marketing objectives. Some examples include:
- Consumer brands: Companies selling products like food, beverages, clothing, or electronics can use sports sponsorships to increase brand awareness and loyalty among passionate fan bases.
- Financial services: Banks, insurance companies, and investment firms can leverage sports sponsorships to build trust and credibility with consumers, while also reaching high-value audiences.
- Automotive: Car manufacturers and dealerships can showcase their vehicles and engage with fans through event activations, athlete partnerships, and team sponsorships.
- Technology: Tech companies can demonstrate their innovative products and services through sports partnerships, while also reaching early adopters and influential consumers.
- Health and fitness: Brands in the health, wellness, and fitness industries can align with sports properties to promote active lifestyles and showcase their products or services to health-conscious audiences.
Ultimately, any company that seeks to connect with the passionate, engaged audiences that sports attract can benefit from well-executed sports sponsorship strategies.