Media Buying, to us, involves seasoned and knowledgeable advertising and marketing folks building advertising plans with an expert understanding of the media outlets that best fit with your media plan and goals, the ability to purchase advertising time or space in the most effective and efficient manner and executing thoughtful promotions that compliment the advertising message.
Indeed, there are more elements to a successful advertising campaign beyond just media buying. However, we have found that by dedicating 100% of our time, effort and resources to media buying, we are able to bring the most value to your business. Media buying is not just one department in a big ad agency. It is our ad agency. It is what we do all of the time. And we make sure we have the staff and resources to do it well!