Our philosophy in being a boutique agency is that all of our folks that work on an account interact and work with our clients. This eliminates the “telephone game” where one person attends a meeting and then reports back to another person … with some of the message lost in translation. All of our folks wear multiple hats. With that said, there are folks on our team that enjoy the media buying aspect more and their day leans heavier in that direction, whereas others love the account management side of the business and spend more time interacting with clients!
December 6, 2012