Yes, sometimes people feel more comfortable working with one contact and one company. That is OK. We feel strongly that media buying, creative and PR are very different disciplines. We have found that our model works very well for those that want the best of each of these service providers.
We have been successful making it easy for our clients to work with multiple companies and realize those benefits. One last thing on full-service agencies – we typically see full-service agencies lean very heavily (resource and emphasis-wise) in the direction of the principle. So, if the owner comes from the creative side, the agency usually leans in that direction. If from media, it leans that way.