Blog

16
Apr

LED Boards vs. Static Boards: Pros & Cons of Each

To start this off, traditional print (or otherwise referred to as “static”) billboards are a mature market. They’ve been around for decades, and advertisers have explored much of its potential. LED boards are still an emerging (and more importantly: evolving) medium. What exactly is a traditional billboard? What is an LED board? A traditional billboard …

16
Apr

Mobile Billboard Advertising, Is It Worth It?

Often considered a type of guerilla marketing, mobile billboard advertising is a relatively new concept that involves putting the vinyl poster panels (sometimes it’s electronic panels) onto a moving vehicle (most often a truck) and driving a determined route. This is done to optimize attention to target markets and maximize exposure. Many metropolitan areas utilize …

16
Apr

How The Cost of a Billboard Is Determined

“If the 20th century was known in marketing circles as the advertising century, the 21st may be the advertising measurement century.” Stuart Elliot of the New York Times wrote in 2007 about the problems and solutions that outdoor advertising agencies have compared to other forms for quantifying hard and reliable statistics about the people that …

9
Jul

Digital Bill-bored

We spend a lot of time staring at screens each day. I don’t have to list all the items that have one. You know what they are and you know you’re guilty. Even those screens on the side of the highway count. LED (light emitting diode) billboards or, known affectionately to some, “the digitals”, have …

19
Jun

Javic Homes

Tampa media buying company will help Javic Homes market their upcoming Southern Living Showcase Home.

Marshall Advertising, a long time Tampa Bay ad agency, announced the signing of its newest media buying client, Javic Homes.
“We are very excited to partner with Javic Homes as their media buying agency and look forward to working with them on the new Southern Living Showcase Home,” said Kevin Marshall, agency president. “As the area housing market continues to heat up, we are committed to helping them achieve a higher level of success.”

Marshall Advertising will work on all aspects of the builder’s advertising and marketing, including the exciting Southern Living project.

12
Apr

Strategically Sliding into Second

Baseball season is officially upon us. Hallelujah! The “Boys of Summer” are finally back.

The optimism is at fever pitch. Everyone has a chance to win. All are perennial play-off contenders.

And then the season grinds on. 162 games. The ultimate survival of the fittest.

Yes, dark horses will emerge. Preseason favorites fade. Those few left standing grasp for World Series rings.

Does this seem similar to your business environment?

The New Year starts with strong confidence and forecasting…then as the year progresses, things start to go a bit askew. You can’t quite put your finger on why the marketing doesn’t seem to keep you in the game.

8
Feb

Welcome to our new website!

Back in 2000 when we started our business we had our first website built. We challenged the website development company to build something that was non-traditional, non-corporate, different and, oh yeah, give it a “Jetsons” feel – some of you youngsters might have to Google the George Jetson cartoon with the robots and the flying …

10
Dec

Creative PR

If needed, we partner with other firms that specialize in both of these advertising disciplines – businesses like ours that understand there is greater value in being focused on just one part of the advertising equation. We will bring in firms that we have worked with before and we will manage the process. Or, if …

5
Dec

Our Story

Sometime around 2001, husband and wife partners, Jennifer and Kevin Marshall set out to create a different kind of media agency. Being the energetic and enthusiastic problem solvers that they are, they wanted to be an extension of their clients’ marketing team—tenaciously negotiating ad costs, keeping up with ever-evolving media options—basically, being advertising advocates. More …

5
Dec

Colonel James Buchanan Anderson

Mr. Anderson, as we respectfully call him, was quite a significant character in turn-of-the century Tampa. He came to Tampa to serve as pastor of the First Methodist Church. In 1893, he resigned to accept a position as receiver for Tampa’s Gulf National Bank. Mr. Anderson was able to save the bank and completely turn …

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