Archives April 2014

16
Apr

LED Boards vs. Static Boards: Pros & Cons of Each

To start this off, traditional print (or otherwise referred to as “static”) billboards are a mature market. They’ve been around for decades, and advertisers have explored much of its potential. LED boards are still an emerging (and more importantly: evolving) medium. What exactly is a traditional billboard? What is an LED board? A traditional billboard …

16
Apr

Mobile Billboard Advertising, Is It Worth It?

Often considered a type of guerilla marketing, mobile billboard advertising is a relatively new concept that involves putting the vinyl poster panels (sometimes it’s electronic panels) onto a moving vehicle (most often a truck) and driving a determined route. This is done to optimize attention to target markets and maximize exposure. Many metropolitan areas utilize …

16
Apr

How The Cost of a Billboard Is Determined

“If the 20th century was known in marketing circles as the advertising century, the 21st may be the advertising measurement century.” Stuart Elliot of the New York Times wrote in 2007 about the problems and solutions that outdoor advertising agencies have compared to other forms for quantifying hard and reliable statistics about the people that …