Archives April 2013


Strategically Sliding into Second

Baseball season is officially upon us. Hallelujah! The “Boys of Summer” are finally back.

The optimism is at fever pitch. Everyone has a chance to win. All are perennial play-off contenders.

And then the season grinds on. 162 games. The ultimate survival of the fittest.

Yes, dark horses will emerge. Preseason favorites fade. Those few left standing grasp for World Series rings.

Does this seem similar to your business environment?

The New Year starts with strong confidence and forecasting…then as the year progresses, things start to go a bit askew. You can’t quite put your finger on why the marketing doesn’t seem to keep you in the game.